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The 172Group is committed to creating new businesses, growing businesses, pivoting businesses, and challenging successful businesses to go even further.
The co-founders are seasoned, multi-talented, multi-disciplinary professionals with decades of experience. We can number our successful clients in the thousands.
​How?
The 172Group has developed a decisive reputation for providing specific and practical guidance to organizations seeking change.
​If you are a newbie to leadership or a sophisticated player, we share our success strategies and expertise in:
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Financial structure
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Digital Marketing
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Professional mentoring
Our
Mission
" To inspire people:
Don't show them your superpowers.
Show them theirs!"
Alexander Den Hejjer
We ask our entrepreneurs to come clean. Let's admit together that running even the smallest of businesses was rarely simple.
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And today? Even less so.
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We are in a post-corona world.
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Web 3.0 is about to hit us all, while we have yet to engage fully with 2.0 .
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Our decision-making is impacted by geopolitical upheavals beyond our comprehension.
How can you be inspired, when confusion is ruling your environment?
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The 172Group has that experience to guide you.
Small or large scale, we pose two questions:
• Do you honestly know what you want, or are you confused about even the fundamentals?
• Do you have the mindset to achieve what you are searching for on your own?
The 172Group believes that growth agencies today should be offering more than off-the-shelf compartmentalized services. In parallel, solutions and packages need to take care of their client's well-being.
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Money rules, but the journey itself counts for much more.
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Whether you are launching and need an initial marketing and business plan or an established business that needs some direction in putting together a refreshed strategy, we can help.
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Contact us at The 172Group to have an open discussion and find out more.
We’ve been helping business owners for over 25 years working behind the scenes with small businesses, nonprofits, startups, and solo entrepreneurs just like you.
Now? We’re bringing those real conversations here so more people can get the support they need.
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What’s This Video About?
In this first episode, we’re talking about what really trips up small business owners:
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Feeling stuck even when you’re working hard
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Trying to grow but not knowing where to start
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Avoiding budgets and marketing strategy (because, ugh)
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Not being sure who your audience is
And what happens when you finally get clear?
What You’ll Get From This Channel
Twice a week Sundays and Wednesdays, we’ll post short, simple videos to help you figure out things like:
✅ Who your audience is
✅ How to make a budget (even if numbers aren’t your thing)
✅ How to stop guessing and start making smart content
✅ How to plan your business so it fits your life
✅ Real tools we use with real clients
This Is For You If…
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You’re running a business and feeling overwhelmed
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You hate numbers but want to feel more in control
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You’re tired of guessing what to post or offer
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You just want someone to explain it clearly — without the hype
Real-Life Examples (Not Just Talk)
Like the client who said, “I don’t do budgets” — until we showed her how, and she grew her income.
Or the business owner posting every day on Instagram with no response — and how it changed once she found her audience.
These are real stories. And we’re sharing them here so they can help you, too.
SHARI WRIGHT PILO
Shari proudly boasts of over 3 decades in sales and marketing, including SMBs and many startups. She has co-founded a start-up. She has led multiple entrepreneurial social initiatives, both in her hometown of Modi’in, at a national level, and internationally. She has inspired womens' groups.
Her use of digital media has driven engagement in the millions and also10s of thousands of followers to her media outlet supporting Israel's athletes.
MICHAEL HORESH
Michael Horesh is one of Jerusalem’s most experienced business consultants, coaches, and mentors. Previously, he worked in industry, high-tech and was the COO of an NGO. He specializes in commercializing concepts across multiple sectors, for both the Hebrew and English-speaking communities, securing funding, and generating additional sales for his clients.
SERVICES
Over the years, hundreds of businesses have grown and benefited from our services.
We have identified 3 strategic services where we teach and lead the change decision-makers demand.
Workshops
172Group has a unique 16-session business and marketing workshop series.
100s of business leaders and entrepreneurs have completed the series successfully. Dozens have set up new businesses, and millions have been added to their revenue sheets.
We are openly proud of this near unparalleled success.
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Mentoring
Business coaching and mentoring have become vital elements in the success of major corporations.
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What was once frowned upon is today an essential part of growth strategies.
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We ask questions to founders, CEO's, and entrepreneurs they are often reluctant to ask themselves - let alone answer.
We then help you come up with a plan to deliver maximum impact for your business.
Both Michael and Shari have decades of experience designing, developing, and implementing business and digital marketing strategies to fuel growth.
Special Events
172Group offer a wide range of free and paid webinars with external experts.
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Our community has shown a great appetite for these moments of wisdom that add much value to their operations. Several have gone on to work with these external teams.
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Please learn with us from these leading masters of excellence.
Sign up today for our next upcoming event.
Join 172Group's Business and Digital Marketing Programs
Recent Clients
Book a discovery call, at a time that meets your needs.
On this call, we will find out what services you need and explore how we can work together to achieve your goals.
Schedule your FREE consultation call
This workshop exceeded my expectations. The amount of knowledge, inspiration and tools I was given were exactly what I needed to start my business—both from the fantastic instructors and other participants.
Testimonials
"I cannot recommend this course enough. The combination of Michael's "hard business" mentorship and Shari's social media expertise is terrific, and as I said earlier the network of professionals that has continued since the course is worth its weight in gold."
"The classes were a wonderful experience, relaxing and stimulating conversations. The series was very informative. Essential information was shared for business owners to learn how to grow their business. I so needed this!! Thank you Shari and Michael"
The workshops were absolutely amazing. It´s exactly what a person needs to start a small business. It´s not only a social media course, which I thought it was at the beginning, it has everything from finances to design. It was so much more than what I was expecting, I´m very thankful. I will highly recommend it to friends
Michelle Idi